ASICS My Style My Move
Be part of the conversation.
Following the success of our first collaboration, we teamed up with ASICS and German film star Elyas M’Barek once more to focus in on their new season athleisure line. We also invited German model Anuthida to bring her own unique take on beauty and lifestyle sports to the campaign. Known for her challenging the conventions around women on Germany’s Next Top Model, her inspiring message spoke directly to the consumer who seeks to add active sportswear elements to their everyday life.
Inspire action across touch points
We created a richly integrated social media video campaign which drove exclusively to an online sales point in partnership with Zalando. This digital activation was supported by a dedicated OOH and print campaign which launched alongside in-store POS.
Meet consumers where they are
At Berlin Fashion week we had the opportunity to further extend the campaign to include an experiential element. First designing and then executing the ASICS stand and its consumer-facing experience.