ASICS My Style. My Move.
ASICS, a renowned sportswear brand, aimed to promote their new athleisure line and connect with a wider audience. Capitalizing on our previous collaboration’s success, we partnered with ASICS and German film star Elyas M’Barek to promote their new athleisure line. We also enlisted German model Anuthida (Germany’s Next Top Model) to infuse the campaign with her unique perspective on beauty and lifestyle sports, creating an engaging and well-rounded campaign that resonated with consumers seeking to incorporate active sportswear into their everyday lives.
Our Solution: Integrated Social Media Video Campaign “My Style. My Move.”
We designed a richly integrated social media video campaign that drove consumers exclusively to an online sales point in partnership with Zalando. This digital activation was supported by a dedicated out-of-home (OOH) and print campaign, which launched alongside in-store point-of-sale (POS) materials.
Engaging Consumers at Berlin Fashion Week
To further enhance the campaign’s experiential element, we seized the opportunity to participate in Berlin Fashion Week. Our team designed and executed the ASICS stand and its consumer-facing experience, providing attendees with an immersive and memorable encounter with the brand.
By creating a multi-channel integrated campaign that resonated with the target audience, we successfully promoted ASICS’ new athleisure line and connected with consumers who sought to incorporate active sportswear into their daily lives. The campaign’s combination of digital, OOH, print, and experiential elements allowed ASICS to reach and engage with consumers across various touchpoints, driving interest and sales for their new product line.