Thought-provoking original documentaries that spotlight diverse voices, cultures, and communities from around the world.

By showcasing stories of resilience, cultural identity, and individual expression, we aim to challenge conventional narratives and inspire a deeper understanding of our shared humanity. We are committed to amplifying unique perspectives, fostering cross-cultural connections, and celebrating the power of storytelling to bridge divides and redefine mainstream culture.


In a country more often known for conflict, meet the unlikely Israeli couples taking risks and building bridges in Love In. Meet the women behind Chulita Vinyl Club exploring their Latin identity through music in Texas. In Young Bloods, discover the world’s emerging creative voices from Johannesburg to Berlin. Meet the cultural leaders changing mainstream culture through their personal stories — from South Africa’s female drifter to a sixth-generation Shaman in the Amazon — in Counter Culture.

Expanding further into original series, limited series, and feature documentaries is thrilling for us, on track with the shared vision of LURE’s founder and creative Director David Incorvaia and its head of production Hugo Heimpel. Both have roots in Hollywood film production, are passionate storytellers and directors, and believe that such film formats can break boundaries and, ultimately, change the world.

We’re only getting started

We want you to be a part of our journey. If you’re passionate about exploring the world through storytelling and have a compelling idea that aligns with our mission, we’d love to hear from you. To submit your story ideas, simply scroll down a bit further and get in touch.