Privacy Policy

Data protection

Notes on data protection

Protecting your privacy is very important to us. Our privacy policy provides information on how we use and protect your data on the LURE website.

Website operator

The LURE website is operated by:

LURE Media GmbH
Auguststrasse 87
10117 Berlin, Germany (hereinafter „LURE“)

Contact us with data enquiries:

Data collection and storage

You can visit our website without telling us who you are or providing any personal data. We will only save the following access data without any personally identifying information, even if you are coming to our website from a newsletter link:

  • The name of your internet service provider (ISP)
  • The website you are coming to us from
  • The name of the requested file

This data is used solely for the purpose of improving our services and cannot be traced back to you. We collect, store, and process your data in order to complete your purchase order and handle any subsequent guarantee claims, as well as for promotional purposes.

We collect and process the following personal data about you when you visit our website, or if you voluntarily provide us with it when registering for our newsletter:

  • Your contact information including your email address
  • Online identifiers

What are online identifiers? When you visit a website, your browser sends information about your browser type and version, your operating system, your referrer URL, your IP address, the file name, your access status, the amount of transferred data, the date and time of the server request. This information is pseudonymized and doesn’t personally identify you.


We process your data for the following purposes:

  • Contacting you
  • Sharing news and updates
  • Sending our newsletter

Legal basis

We process your data in accordance with the following legal basis:

  • With your consent (article 6, paragraph 1, lit. a) GDPR)

Third parties

If you have signed up for the newsletter, the personal data that you provided upon registration will be used to send you personalized newsletters. No data will be shared with third parties. Our privacy policies are in accordance with the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG) of the Federal Republic of Germany.

Data sources

The data we receive comes from you (including data about the devices you are using).

Duration of storage

We will store your data:

  • If you have consented to the processing of your data, until you withdraw this consent, otherwise after 6 months, or, depending on the specific type of data, in accordance with the relevant storage period prescribed by law.
  • If we need the data to implement a contract, at most for as long as the contractual relationship with you is in effect, or for as long as legal retention periods are applicable.
  • If we use your data on the basis of our legitimate interests, at most so long as it does not outweigh your interest to have this data deleted or anonymized.

Legitimate interests

When processing your data, we pursue the following legitimate interests:

  • The improvement of our service
  • The protection against misuse
  • Statistics

Recipients or categories of recipients of personalised data

When processing your data, we work with the following service providers who have access to your data:

  • Shipping partners
  • Web hosting providers
  • Providers of social media platforms
  • Advertising networks (for ads)
  • Providers of web analysis tools

Your rights as an affected party

According to article 15 ff. of the GDPR, you have—partly subject to certain conditions—the right to:

  • Request information on the processing of your data
  • Amend your data
  • Delete or disable your data
  • Limit your data
  • Object to the processing of your data
  • Receive your data in a transferable format and forward this to a third party
  • Withdraw your consent to the processing of your data for the future
  • File a complaint with the responsible oversight authority about prohibited use of your data. The relevant authority is the Berliner Beauftragte für Datenschutz und Informationsfreiheit, Friedrichstr. 219, 10969 Berlin, Germany.

Requirement or obligation relating to the provision of data

Unless otherwise specified when collecting the data, the provision of data is neither necessary nor compulsory.

Further information on data protection


The easiest way to get in touch with us quickly is by contacting us via email at:

Email newsletter

By subscribing to our free newsletter you will be the first to learn about our latest news, and opportunities within our growing network. After signing up you will receive a confirmation email with an activation link to begin receiving the newsletter. If you no longer wish to receive our newsletter you can unsubscribe at any time, simply by clicking the “unsubscribe“ link in the footer of any of our newsletters or by sending an email to

Anti-spam policy

LURE does not tolerate any spam. That does not mean, however, that we can prevent spam on the internet. If you think that you have received an unsolicited email from us, please contact so that we can investigate the issue.


Google Analytics with the extension “anonymize IP”

This website uses Google Analytics, a web analysis service provided by Google Inc. („Google“). Google Analytics uses “cookies”. The information on your use of this website generated by the cookie (including your IP address) will be transferred to and stored on a Google server in the USA. Google adheres to the “EU-US privacy shield” framework for transatlantic exchanges of personal data. Google will use this information for the purpose of evaluating your use of the website, compiling reports about website activities for us, and to provide other services related to website and internet use.

Google may also transfer this information to third parties as required by law or if said third parties process this data on behalf of Google. In any event, Google will not associate your IP address with other data held by Google. You can prevent these cookies being stored by selecting the appropriate settings in your browser; however, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website.

If you do not wish information about your website usage to be passed to Google Analytics, you can prevent this by installing a deactivation add-on for your browser. The current link for this plugin is:

In addition, LURE uses the following Google Analytics advertising functions: Adwords, retargeting, reports on impressions on the Google Display Network, and reports on performance according to demographic characteristics and interests.

If you wish to deactivate Google Analytics’ advertising functions, follow this link for Google’s privacy policy on advertising: Alternatively, you can also visit the deactivation page on the Network Advertising Initiative’s (NAI) website and follow their instructions and explanations:

Use of Facebook plugins

Our website uses social plugins (“plugins”) provided by the social network Facebook. These services are provided by Facebook Inc. 1601 Willow Road, Menlo Park, California, 94025, USA (“Facebook”). You can find an overview of these plugins and their appearance here:

When you visit one of our pages, these plugins establish a direct connection between your browser and Facebook’s servers. The contents of the plugin are communicated directly to your browser and integrated into the webpage. By integrating plugins, Facebook receives the information that your browser has visited the respective page of our website, even if you do not have a profile on the social network or are not currently logged in. This information (including your IP address) is transferred directly to Facebook’s servers and stored there.

If you are logged into Facebook, the platform can match your visit to our website with your Facebook profile. When you interact with plugins, for example by clicking on the “like” button, the corresponding information will also be transmitted to Facebook’s servers and stored there. In addition, this information will be published on the social network and shown to your contacts there. For the purpose and scope of this data collection, information on further processing and usage of data by Facebook, and your legal rights and privacy settings relating to this, please refer to Facebook’s privacy policy:

If you do not wish for Facebook to match data collected through visiting our website to your Facebook profile, you must log out of the network before visiting our website. You can also completely prevent these plugins from loading with add-ons for your browser, for example with the script blocker “NoScript” (


Our website uses a so-called re-targeting technology to make your online experience more interesting. This makes it possible to reach internet users who are already interested in our shop and products on other websites through adverts. We believe that personalised, interest-related ads are generally more interesting for internet users. The insertion of these ads on the websites of our partners works through cookies and by analysing previous user behaviour. This form of advertising is completely anonymous. No personalised data will be saved, and a user profile will not be merged with your personalised data.

Privacy policy last updated:
August 28, 2020

We reserve the right to change this privacy policy with future effect at any time.