Kyrö Distillery Brutally Finnish
Kyrö Distillery, one of Finland’s most beloved brands, faced a significant challenge when they sought our help to launch their products globally for the first time. Our initial research revealed that Kyrö had virtually no brand recognition outside of Finland and was entering a highly competitive spirits market with limited spending power. To make an impact, we needed a bold and daring approach to tell the whiskey and gin story —one that typically focuses on craft, heritage, and exclusivity— differently.
Our solution: “Brutally Finnish.”
Our Webby Award winning two-and-a-half-minute film, shot in a single take in Finland at 4 in the morning, featuring Kyrö’s real founders and employees. This approach not only captured the essence of the brand but also saved 70% on the production budget. The film has since garnered over 2.4 million views, with an impressive 90% of them being organic, and has received thousands of positive comments.
Out of home
To complement the film, we launched an equally audacious out-of-home and in-store campaign that continued the “Brutally Finnish” theme. As a result, the campaign shattered all expectations, leading to a staggering 235% increase in product sales and firmly establishing Kyrö Distillery as a contender in the global spirits market.